As the world continues to move more and more online, businesses must make the most of e-commerce opportunities in order to maximise future growth
With more and more customers shopping online, ecommerce has never been more important to businesses across all industries. Here are our top tips for improving your e-commerce sales.
Build brand awareness with SEO
The more people who know your brand, the more people are likely to shop with you – it’s that simple. Brand awareness impacts trust, repeat purchases and sales numbers, and it all starts with SEO.
SEO is designed to get your brand out there, so focus on creating high quality content that organically includes the keywords and links necessary to get results. Leaders in the field like PN Digital SEO Agency London can provide support to businesses in all realms of digital marketing.
Use email marketing to maintain engagement
Build your email list and master the basics of email marketing, including segmenting your audiences, creating headings that generate clicks, and analysing the data of what kind of content is doing well.
Other channels may come and go, but email marketing is a fixture, and your own email list should remain fundamental to your marketing efforts. Create emails for various circumstances – thanking customers for their purchase, tailored product recommendations, abandoned cart reminders etc.
Meet your customers via social media
Social media is a way to level with your customers, allowing them to get to know the personality and the people behind your brand. It also lets you get to know them on a more personal level, and gives them a direct line of contact.
Facebook Advertising can help you drive new visitors to your store, convert them into paying customers and re-engage with them to encourage them to buy more. In fact, Adweek reports that the average return on Facebook Advertising for e-commerce is 152%.
Test, test, test to improve your conversion rate
Be rigorous when it comes to optimising your online store and marketing channels, as this will help you increase your conversion rate. The more changes and updates you try, the more holistic your picture will be. Test and test again in order to see how these changes impact your metrics. What can be improved on your website to make it easier and more engaging for customers?
Get familiar with analytics to improve your strategy
Numbers are vital when it comes to marketing, so make sure you know your numbers and stick to them. When you have your numbers and the analytics tracking them down to a science, it becomes much easier and quicker to scale your business effectively.
Create buyer personas to understand who is shopping
Understand your customers on a deep level by communicating with them more often and more effectively. Social media is great for this, but you can also go deeper to look at the demographics and create buyer personas that give you a clearer idea of who is shopping with you.
When you get to know your customers better, you can create more relevant ads, launch products that they love and enjoy greater success.
Keep customer service standards high
This one should be a no brainer, but we all need reminding from time to time. Customer service should always be a top priority for your business if you want to increase your sales. This means offering the best and most helpful interactions possible, but it could also mean investing in technology to help you. Chatbots and engagement automation can help you ensure that every customer is seen to and that every request is met.
When customers feel like a top priority when shopping with a brand they’re more likely to return to that brand time and time again.
