The digital marketing agency market is flooded with agencies that want to take your business to the next level. In such a plethora of options, how do you determine which is the best digital marketing agency in India for you?
Here are 12 things to keep in mind.
1. Determine Your Business Requirements: Be clear about your own business objectives before searching for an agency. This will help you not only make a clearer choice but guide you through the whole process.
2. Research and Research: There are multitude of ‘best digital marketing companies in India’. Research well to weed out the swindlers from the actual workers. Choose a reputable agency with good portfolio that fits your company’s needs, and check them out.
3. Find a Fit for Your Company Goals: Any good advertising and marketing company worth its while will have a good website. That’s your starting point. Google their rankings, see their ethics, and match them with yours. This is to build a credible, long-lasting partnership.
4. Aim for a Long Partnership: Your brand’s digital marketing is not a sprint, it’s a marathon. Be it SEO or google AdWords management or social media, it’s a long haul. So, it’s essential you pick a company you know can for a long time.
5. Match Quality over Cost: The idea is not to save the most but find the best value for money you put in. The best digital marketing agency in India for you will match the quality for the price and deliver.
6. Trust Recommendations: If you know someone who has worked with an agency and liked it, go for it. There is nothing that beats personal, traditional word-of-mouth.
7. Check Certifications/Awards/Reviews: Companies that have something substantial to speak for them like industry awards, certifications, or even a great number of testimonials are ahead of the game.
8. Lean towards on-on-one communication: After you have a pool of potential agencies, give them a brief of what you’re looking for and let them present their ideas.
9. Find their Expertise: There are different subsections under digital marketing, and not every agency will ace it all. If you’re looking for SEO specifically, it’s better to find an SEO marketing agency in India.
10. Know the Company In-depth: Dive deep into the company and know them inside out. From who heads the agency to who provides the content writing service, know it all.
11. Prevent Penalties: Make it a point not to get caught up in the constant flux that affects the digital marketing world. See which agency can give you better ways of preventing any penalizations.
12. Trust your Instincts: At the end of the day, this is what it boils down to. If everything looks right on paper but something tells you it’s not, chances are that’s true. Save yourself the trouble and resources and go with what feels right.
If you’re just starting out and need a best digital marketing agency in India, I suggest going with Lemon Insights. They do everything that falls under the digital marketing umbrella without ripping your pockets off.
