Meta Tags in SEO? And It’s Importance

Meta Tags in SEO? And It’s Importance

Share the thread

Meta tags are of great importance in search engine optimization (SEO).

Meta title and Meta description tags are important part of the seo.

In this article we’ll mention all Meta tags in detail.

What is Meta tags ? And How to Add ?

Meta is the information that tells about the content of a page. While reading a page, it is not visible to the readers, but search engines can read it on them. Because these are HTM codes, which are inserted in the head section of the page.

These Meta tags give all information of the content of the webpage to the search engines. With the help of these, our website is displayed on SERP.

For example –

After searching Taj Mahal in Google, we got these results –

Meta Tags

It has Blue title – Meta Title

And in Black – Meta Description

Note – it’s necessary for SEO that we write the meta description of our webpage.

But in search results, Google will show an equivalent Meta Description or something Google decides.

How to find Meta Tags of a page?

To find the Meta tags of any web page, one should read the code of that page.

For this, go to the page, right click the mouse and select the view page source.

By doing this you will have the coding of that webpage exposed.

You can check the Meta tags by getting to the top section.

You can read this tag from Google to know Meta Tags in detail.

What are the types of Meta Tags?

The 4 main Meta tags utilized in SEO are-

  • Title tag
  • Meta description tag
  • Meta Robots Tag
  • Meta Keywords tag

1. Title Tag –

This is a very important tag from the SEO perspective.

As the name itself suggests, this tag tells the search engine what is the title / topic of the post?

How to write title tag in html –

<title>The Title of the Page</title>

How to optimize title for SEO?

  • Include your main focus Keyword in it.
  • Title should be attractive. So that more people click.
  • Title justify / match your content.

2 . Meta Description Tag-

The use of 160 words in this tag is correct.

With the assistance of this tag, we will tell the search engines about the content of our webpage briefly .

“It is important for SEO to write down a meta description of our webpage.”

But in search results, Google will show an equivalent Meta Description or something Google decides.

How to write Meta description tag in html?

<meta name=”description” content=”write your description here”/>

How to optimize Meta Description for SEO?

  • Add your focus keyword to it.
  • Also include keyword synonyms.
  • The correctly written Meta description engages visitors to click and also improves our CTR.
  • Keep in mind that our Meta description matches our website .

If we don’t write meta description consistent with our content then. So who will come to our website after reading the visitors description, will feel cheated and will be back from the website very soon. Which will increase our bounce rate and search rankings decrease.

Related:- Top 10+ Off Page SEO Techniques in 2020

3. Meta Robots Tag –

With the help of this tag, we tell the search engine how to treat our web page.

  • Index – indicates whether the page should be shown in search results
  • No Index – indicates whether the page should not be shown in search results
  • Follow – It tells which links to be trusted and pass link juice.
  • No Follow – It tells which links not to be trusted and not pass link juice.

How to write Meta description tag in html?

<meta name=”robots” content=”noindex, nofollow”>

<meta name=”robot” content=”index,follow”/>

Related:- What is Robot.txt ? How to Generate? And It’s Importance?

4. Meta keywords tag-

These tags are no longer as important in SEO as they used to be a few years ago.

Search engines also no longer give them any weightage.

Because people have started using them for keyword stuffing.

How to write Meta Keywords tag in html?

<meta name=”keywords” content=”your keywords”>

If your website is built on WordPress, then with Yoast Plugin you can add all these tags to your web pages very easily.

Meta Tag Generator Plugins :- Meta Tag Manager, Yoast Plugin, Rank Math SEO

We hope that our piece helped to understand the complexity of the topic. Don’t forget to share your feedback down below in the comment box. If any query contact us @ Lemon Insights.


Lemon Insights is the platform to learn about the digital marketing, blogging tips, making money online, affiliate marketing, Wordpress, themes and traffic building tips for your website.

Leave a Reply

error: Content is protected !!