Free best SEO tools do exist and for a reason. SEO can be hard to implement, given the technology proliferation, and changing search engine algorithms and user behaviour.
The tools make easy work of SERP tracking, keyword research, site audits, link building, content ideation, and more.
Here’s a checklist of best SEO tools that any SEO agency should capitalize on.
1. Google Page Speed Insights
Page loading speeds are linked to a website’s SERPs. The quicker the page loads, the higher the rankings will be. SEO specialists draw on the free tool to determine your website’s loading speed on PCs and mobiles and learn simple strategies to improve the performance metrics.
The tool provides scores for each request. 90 plus score means excellent speed, anything between 50 and 90 indicate average speed and a below 50 score suggest slow speed.
2. Ahrefs Backlink Checker
Ahrefs Backlink Checker adds convenience and efficiency to link building efforts. The tool checks and analyses links that point towards any website, quickly and efficiently.
Domain ratings and anchor text are displayed as well. The insights thus gained help SEO services to execute winning link building strategies.
Ahrefs Backlink Checker is a freemium tool where the basic function is free but advanced ones like content ideation, site audits, and more are paid.
3. Schemas Creator: Best SEO Tools
Schema is a model elucidating the information structure, lucidly. Schema data is an enabler of SEO, making a site more palatable to search engines.
Schema Creator allows SEO guys to produce accurate schema data and integrate it into the key web pages, swiftly and effortlessly.
Plus, the ability to customize a website for SERPs is always available with Schema Creator.
Also Read:- 5 Signs Your Brand Will Not Succeed
4. SEMRush: Best SEO Tools
SEMRush is a versatile, extensively used freemium SEO tool. The best SEO Company draws on the tool for SEO audits, competitive analysis, keyword research, and staying current on the footfall and backlinks of any given site.
It’s easy to use for beginners and experts alike. Just enter the domain name and the software will respond with the desired results, instantly.
5. SEO Quake: Best SEO Tools
When competitor research is a priority, SEO Quake is the best way to do it. The browser extension pulls up more data from a page than MozBar and other similar SEO tools out there.
The extension delivers a range of performance metrics, such as, but not limited to, external link count, Google index, domain age, and SEM Rush rank. Being easy to use, it’s ideal for starters.
6. Ubersuggest: Best SEO Tools
Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.
Metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.
7. Fat Rank: Best SEO Tools
SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords.
You can add keywords to your search to find out what your rank is per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword.
This information allows you to better optimize your online store for that keyword so you can make adjustments as needed.
If you’re just starting out and need support, I suggest going to a best marketing agency like Lemon Insights that specialise in helping startups make their mark in the industry.